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A Look at Google Affiliate Network’s Vision

Google Affiliate Network team in a blog today highlighted, their vision for the product. In the blog post the team writes “we’re working hard to make our product faster, more innovative, and available to more users. You may have already noticed many changes in the past few months, and we encourage you to check out our Interface Updates page to stay up-to-date on the latest.”

Scale, scale, scale
To make Affiliate Network available globally, launch innovative new features, and rapidly implement changes with little to no disruption to our users — “we’ve completely rewritten our hardware and software ecosystem to achieve vast technical scale,” Google Affiliate Network team said.

Affiliate Marketing for all
The team said “We’re already paying publishers in over 40 currencies. To do better, we want all publishers and advertisers to use an interface that is customized to their timezone and language, and to be able to target ads to languages, regions, and audiences that they care about. We also hope to make it easier to sign up, find and run ads, and build relationships, so that publishers and advertisers who are new to the channel can jump right in.”

Integrate with other Google products that you use
“For those of you who use multiple Google products, we want you to be able to incorporate Google Affiliate Network into a seamless workflow.”

Find opportunities that make sense to you
“We’re working on ways for you to see the creatives, opportunities, and products that’ll perform best on a given site — and make that update quickly and easily. It should be easier for you to communicate with partners directly within the interface — no emails or phone calls necessary (unless you want them),” revealed the GAN team.

Make decisions based on actionable insights
To have you access to insights that help you understand every aspect of your affiliate program. “We’re focused on creating tools in the interface to help you develop a profitable commission strategy, better understand how customers are reacting to your opportunities, analyze results of paid placements, and clearly see areas for improvement,” the GAN team said.

Protect your investment through quality controls
GAN already has the highest standards in the affiliate industry to keep our publisher network clean and free from violations. “We’ll continue to harness Google’s strong anti-abuse tools to protect the affiliate ecosystem,” added GAN team.

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