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A Look at Custom Reports in the New Google Analytics

Custom reports have been an integral part of Google Analytics since 2008. With the new Google Analytics platform, lets take a close look at how we could improve the custom reports to make them more usable and powerful.

  • Custom reports now live under their own tab, which you can find next to My Site in the main menu bar. The overview shows a list of all the custom reports available for your profile. You can also view, edit, or share a custom report, and, of course, you can also build a new custom report.
  • Getting the right data:
    With new platform, Google made it possible to make the filter part of your custom report. You can add multiple filters to the same report, and filter on dimensions other than those you’ve chosen to use in the report. Best of all, these filters are saved as part of your custom report. As soon as you opens the report, you’re looking at the data you need.

  • Organizing your report
    You’re now no longer restricted to using the same dimensions for each report tab, which allows you to truly get all of the data you care about in one custom report. There’re two types of report tabs available:
    • Flat Table report tabs allow you to look at two dimensions side by side, meaning you don’t have to click to drill down into your data.

    • Explorer report tabs are similar to report view that’s used across Analytics. They allow you to drill down into data, as well as add a secondary dimension. When creating an Explorer tab, you can also create Metric Groups, which help further organize your report for easier analysis.

  • Sharing your custom reports
    Sharing a custom report only shares the structure of the report, not the data from your account. There’s one difference to keep in mind, when you share a custom report in the new version, the link will always reflect the state of the report when you first created the link. So, if you create report, share it with your colleagues, and then make further changes, the link you shared will still point to the first version of the report. You can share your reports from the Custom Reports overview. Just click the share link:

  • Finally, Google created a migration tool to help you migrate your reports from the old version to new Analytics. From the Custom Reports Overview, you’ll see a section called “Migrate Custom Reports” that let you know if you’ve reports to be migrated. Keep in mind that migration only works one way. Once you move your reports over the new version, you won’t be able to use them in old version.

[Source: Google Analytics blog]

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