PEW Internet and American Life Project has come out with a new study about internet use based on household income that includes some data on how these segments use search. Those in higher-income households are different from other Americans in their tech ownership and use.
95% of Americans who live in households earning $75,000 or more a year use the internet at least occasionally, compared with 70% of those living in households earning less than $75,000.
The study found that 95% of Americans making > $75,000 a year use the internet and that among them:
- 93% use email
- 80% access news online
- 88% conduct online product research
- 83% make travel reservations online
- 81% purchase products and services online
- 80% research medical information online
Here’s the full study: