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Nov262010

95% Americans Earning Over $75,000 Use Internet and Cell Phones: Study by PEW Internet and American Life Project

PEW Internet and American Life Project has come out with a new study about internet use based on household income that includes some data on how these segments use search. Those in higher-income households are different from other Americans in their tech ownership and use.

95% of Americans who live in households earning $75,000 or more a year use the internet at least occasionally, compared with 70% of those living in households earning less than $75,000.

PEW Internet and American Life Project: Internet Use & Income Levels Study

The study found that 95% of Americans making > $75,000 a year use the internet and that among them:

  • 93% use email
  • 80% access news online
  • 88% conduct online product research
  • 83% make travel reservations online
  • 81% purchase products and services online
  • 80% research medical information online

Here’s the full study:

[Source]

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