A new Rasmussen Reports national telephone survey finds that 66% of regular Internet users in America instinctively go online to answer routine questions, and they give overwhelmingly positive marks to today’s Internet search engines like Google, Yahoo and Bing. Just 30% say they don’t.
740 adult Americans on January 4-5 about a variety of search engine related issues. The key question that caught my eye?
“In terms of finding what information you need, how do you rate today’s Internet search engines like Google, Yahoo and Bing …excellent, good, fair or poor?”
89% who regularly go online rate today’s Internet search engines as good or excellent in terms of finding the information they need. Fewer than half a percent rates the search engines they use as poor. Here’s the full breakdown:
- 47% — Excellent
- 42% — Good
- 10% — Fair
- 0% — Poor (technically between 0% and 1%, but specific figure not given)
- 1% — Not sure
“Do you generally use the same Internet search engine all the time?”
78%, in fact, say they generally use the same Internet search engine all the time. Just 19% use more than one, and 3% say Not sure.
“Which is a bigger problem when you use an Internet search engine — that you can’t find what you need or that your query generates too much irrelevant data?”
- 70% — your query generates too much irrelevant data
- 13% — you can’t find what you need
- 18% — Not sure
Only 13% say they can’t find what they’re looking for. The answers are there, the “signal” that people want to tune into. They’re just surrounded by a lot of noise.