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79% Smartphone Consumers Use Phones to Help with Shopping, Revealed Smartphone User Study

A study from Google and conducted by Ipsos OTX, an independent market research firm entitled “The Mobile Movement: Understanding Smartphone Users” among 5,013 US adult smartphone Internet users at the end of 2010, revealed that “79% of smartphone consumers use their phones to help with shopping, from comparing prices and finding more product info to locating a retailer, 72% use their smartphones while consuming other media, and 88% of those who look for local information on their smartphones take action within a day.”

Check out the screenshot below of for more of the study’s findings, or join in tomorrow’s webinar where Google will present the full research findings.

In the meantime, enjoy this research highlights video:

[Source: Mobile Ads blog]

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