As search marketing has expanded dramatically in scale and complexity over the years, it has become practically impossible to manage large search campaigns using manual methods alone.
To this end, search marketers are relying on automated bid optimization platforms to run larger campaigns which enable them to scale up and streamline their operations at the same time.
Recently, Google’s DoubleClick Search team delved into the seven key factors to consider when evaluating a search bid optimization platform, including flexible expression of goals, fresh data, smart algorithms, fast operations, regular software updates, sufficient controls, and dedicated, consultative services.
Embedded under this post is a infographic that recap the importance of these factors.
“Using the 7 factors as a guideline, you can choose the platform that’s best for your business, to help you save time, get the best results, and make better decisions in your digital marketing efforts,” the DS team wrote.
To learn more about the 7 factors to consider when choosing a bid optimization tool, download this white paper.
In another blog entry, DoubleClick for Advertisers (DFA) team posted an infographic and a video of its recently held webinar “Programmtic in the future” with Mike Finnegan, Xaxis’ VP of Product Development: