Microsoft last week announced a surprise event for Herald Square, the event was hosted on Monday, November 7 in New York City to drum up support for its new Windows Phones, which included the creation of a 6-story giant Windows Phone in the middle of Herald Square.
It also lit up the twittosphere, drawing the attention of fans and even some celebrities around the world. The phone’s live tiles — a prominent feature of Microsoft’s mobile OS — are actually live, featuring games, music, videos and social networks on giant LED screens.
“The Big Windows Phone will feature 8 hours of live performance and digital entertainment projected on giant LED screens.
The Live Tiles will be very much alive: You’ll see games in the Games Hub, music in the Music + Video Hub, people in the People Hub. Besides just seeming like a cool thing to do, the supersized smartphone underscores our people-centered approach to building phones,” Microsoft reveals.
The new Windows Phones from AT&T and T-Mobile launched includes:
- HTC Radar 4G: Crafted from a single piece of polished aluminum, the HTC Radar is the only white handset in the Windows Phone lineup. $99 after $50 mail-in rebate.
- Samsung Focus S: Successor to the award-winning Samsung Focus, the Focus S features a brilliant 4.3″ Super AMOLED Plus display–the brightest screen in the lineup–a thin 8.55-millimeter profile, and an 8-megapixel camera. $199.Samsung Focus Flash: The fast and lightweight Samsung Focus Flash features a 3.7″ Super AMOLED screen and 5-megapixel camera. $49.
- HTC Titan: Coming soon from AT&T, the HTC Titan sports a 4.7″ screen–the largest in the Windows Phone lineup–an ultra-thin 9.9-millimeter design, and an 8-megapixel camera with dual LED flash.
Watch the Bing Windows Phone unfold live below: