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May312018

5 Google Optimize Updates Helping Deliver More Relevant Results with AdWords

Back in October 2107, Google introduced new ways for marketers to test and create personalized landing pages by integrating AdWords with Google Optimize. Today, Google released three new updates making it easier to test and create more relevant landing pages.

With Optimize and AdWords integration, driving results through A/B testing is fast and simple—Say you want to optimize the keyword “chocolate gifts” to improve your chocolate shop’s sales. For this, just sign-up for a free Google Optimize account and use the Optimize visual editor to create two different options for the hero spot on the landing page: a photo of an assorted chocolate gift box versus a banner reading “Save 20% on gifts.” Then, use Optimize to target an experiment to only show to users who visit your site after searching for “chocolate gifts.”

Here are the details of updates launching today:

Integrate Optimize and new AdWords Experience

Google now allow marketers to connect their Optimize account with Google AdWords in just a few steps listed below:

  • Sign in to your AdWords individual account.
  • Click in the upper right.
  • Navigate to SETUP > Linked accounts.
  • Under Google Analytics, click DETAILS.
  • Turn on Google Optimize sharing.

Link Multiple AdWords Accounts

Google is also makes it easier for advertisers with many AdWords accounts to now link all your manager account directly to Optimize at once. Linking individually each of these sub-accounts to Optimize is a time consuming.

Once done, you will be immediately able to connect data from separate campaigns, ad groups, and more.

Flexibility with Keywords

Lastly, it’s also now possible to run a single experiment on multiple keywords, even if they’re “across different campaigns and ad groups.” For example, you can now test the same landing page for users that searched for “chocolate chip cookies” in “desserts” ad group and for users that searched for “iced coffee” in “beverages” ad group, explained Google.

To get started, you’ll need to switch to the new AdWords experience, and then an option to link your manager account in your Linked accounts will appear. You will also need to your AdWords and Google Analytics accounts. See more over here on the Help Center article.

Watch this video of a Spotify case study to learn more about this integration:

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