Microsofts’ Bing search engine UK advertising got the third of three TV ads on air across ITV, Channel 4, Five and their portfolio of TV services as well as Sky Media and IDS digital channels including Bravo, Dave, GOLD, Living TV and Good Food. Using the tagline “Bing and Decide” the ads aim to inform the public of Bings role in helping searchers make more informed decisions, and contrasts other search products with the simple, integrated and instantaneous answers that Bing produces. Each ad features someone suffering from information overload, with Bing offered as the cure:
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