It seems that there will be plenty of new ‘3D Ready’ TV sets that will start shipping in volume early in 2010. A recent Los Angeles conference on 3D saw a presentation from Michelle Abrahams, an In-Stat analyst, who said 43% of those asked said they’d pay up to a $200 premium for a 3D set. But 25% said they wouldn’t pay anything at all. Also, 31% said they wouldn’t pay any more to get a 3D-capable Blu-ray player. In the US vendors like Mitsubishi and Panasonic have giant trucks rolling around the country showcasing 3D, and the general consensus is that TV set manufacturers are prepared to invest heavily in promoting 3D, and spending much more on promotion than they did on HD. One study from the DisplaySearch suggests that about 120,000 3D TVs will be sold in the USA in 2010, the majority of them being large screen plasmas, reports Rapid TV News.