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3 New Updates to Facebook Trending, Ads on Messenger Homescreen Launched

Continuing with udates to Trending feature, three new features that shows people popular topics being discussed on Facebook, but will not appear in the News Feed such as: “publisher headline below each topic name,” “improved system to determine what is trending,” “everyone in same region will see same topics.”

These changes begin rolling out today and will be available to everyone in the US in the coming weeks.

Facebook will now display a publisher’s headline of the topic directly within Trending, too in addition to already available when hover over or click on a Trending topic is done. And, like before, clicking a topic, takes you to a personalized results page that includes additional sources and posts about the topic.

Facebook Trending Topics: Publisher Headlines

Facebook Trending Topics: Publisher Headlines

These automatic headline are based on factors including: “articles’ engagement around Facebook, overall engagement around publisher, and other articles linking to it.”

Trending topics are now indentified based on “number of publishers posting articles on the same topic, and engagement around that group of articles.” Previously, topics were trended due to high engagement around a single post or article.

With this update, trending topics surfaces quicker, effectevly captures a broader range of news and events from around the world reflecting real world events being covered by multiple news outlets.

Trending topics are no longer personalized now, as everyone in the same region will see same topics.

A new “Privacy Basics” introduced today, for people to find information about the tools to protect theri privacy easily.

The company notes, these improvements are releasing as part of Data Privacy Day, held each year on January 28.

In addition to Privacy Basics, Facebook recommends to:

  • Take a privacy checkup that walk you a few quick steps like “review who you’re posting to, apps you’re using, and privacy of key information on your profile”, so to make sure only the people you want to see your stuff can see it.
  • Through audience selector, choose who will see each of your posts — just your friends, everyone, or specific people you select.
  • Turning on login approvals, will get you a unique security code each time you access your Facebook account from a new device.

The Privacy Basics brings 32 interactive guides available in 44 languages. Watch the quick overview of Privacy Basics in the video below:

Facebook this wekk is testing new ways for people and businesses to place ads on Messenger home screen in Australia and Thailand. This means, an ad in an area of Messenger below the recent conversations will be placed. These test ads won’t originate in conversations, and “can only be seen by clicking the ad experience on the Messenger home screen or starting a conversation with a brand.”

All the people involved in this test, “will have complete control of their Messenger experience and can choose to hide/report specific ads using dropdown menu in their Messenger,” says company.

And of course, advertisers will still not be able to message users directly unless a person starts the interaction and people willn’t see a message from a business that they didn’t initiate.

Facebook Tests Messenger Homescrenn Ads

Facebook Tests Messenger Homescrenn Ads

Finally, Facebook SDK v4.19 for iOS and Android update streamlines analytics setup is released for developers to set up Analytics for Apps to understand, measure and optimize their customer journey.

Previously, logging app events in order to view analytics required developers to perform multiple steps.

Starting today, both new and existing Analytics for Apps “will have install, app launch, time spent and purchase (iOS only) logged automatically,” writes the company.

Logging additional events beyond these can be done now with reduced number need to be added manually. And, those don’t want “automatically log app events can opt-out by setting the auto-logging flag to false in their iOS plist or Android manifest XML files.”

For more on automated event logging, check out the App Event docs iOS, or Android. Additional details can be found in the upgrade guides for iOS and Android.

facebook sdk v4.19 update streamlines analytics setup

Facebook SDK v4.19 Update Streamlines Analytics Setup.

Update 01/27: A change involving how Facebook rank videos in News Feed now involve how much of a video is watched—now, the company has begin to “weight percent of video completion more heavily the longer a video is, to avoid penalizing longer videos,” says Facebook.

With this update, while most Pages willn’t see significant changes in distribution, however, “longer videos, who people find engaging and spend time to watch, may be able to discover more of them in News Feed.” And, “as a side effect, some shorter videos may see a slight dip in News Feed distribution.”

The company recommends to focus rather on creating relevant and engaging videos of compleiing story that engage people of varying lenght depending on their story—as they will perform better in News Feed—then longer videos that people don’t want to watch. To undertand how the videos perform, Pages admin should look at video insights in Page Analytics.

“we’re continuing to improve how News Feed surfaces most relevant videos. In the past, we look at a range of signals when determining which videos to surface in News Feed, including how long a video is watched, whether people choose to turn on sound, and if people open the video in full screen.”

“One of the signals we look at is “percent completion” of each video you watch — to help us understand which videos you enjoyed. If you watch most or all of a video, that tells us that you found the video to be compelling — and we know that completing a longer video is a bigger commitment than completing a shorter one.”

As we continue to understand how our community consumes video, “we’ve realized that we should therefore weight percent completion more heavily the longer a video is, to avoid penalizing longer videos,” explained Facebook.

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