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250K Kindle Fire Sold In Five Days, Kindle Fire Searches Now Account 60%, iPad 40%, Hitwise

Amazon’s Kindle Fire tablet was launched on September 28, is currently available for pre-order has reported of having sold 254,074 units in the first five days.

If this wave continues, it seems Amazon will have sales of about 2.5 million units of the Kindle Fire before it starts shipping on November 15. Indeed, the Fire seems to be outpacing sales of Amazon’s new Kindle eReaders.

The story claims that the new Kindle Touch (both the WiFi and the WiFi + 3G version) has only generated sales of 32,000 units for pre-orders in its first five days.

The article states that when the iPad 2 was released in March, it generated sales of 2.5 million units in in its first month.

Kindel Fire

Also, Experian Hitwise is reporting that in the past week, ‘kindle fire’ was the top search term overall, twice as popular as the term ‘ipad’. You can see by charting the top terms the explosion of growth of searches for ‘kindle fire’ and how it overtook searches for ‘ipad’ and ‘ipad 2’.

James Murray on Hitwise blog notes, “One of the key issues that makes the Kindle Fire so appealing is the price, as Amazon will reportedly be making a loss on each unit sold at $199.” “Given that Amazon has yet to announces a UK release data for the Kindle Fire, it is perhaps not surprising that people were much more interested in release dates and reviews rather than the price of the tablet. As the individual keywords tool shows 6.05% of all Kindle Fire searches included the word ‘release’ but only 0.60% contained the word ‘price’,” he said.

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