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2010 Winter Olympics online video experiences using Silverlight and IIS Smooth Streaming’ hits new highs for engagement times, experience quality and monetization

Winter Olympics, Vancouver, Canada, online video experiences using Silverlight and IIS Smooth Streaming set the bar for the industry:

  • Unprecedented Online Viewing Times: Host nation Canada’s CTV saw 4 million visitors consume over 6 PetaBytes, or 7 million hours of video, peaking at over 130,000 concurrent viewers. [Read More]
  • Effective Ad Monetization: In US, NBC built on its experiences using Silverlight for 2008 Beijing Olympics and NFL Sunday Night Football. For Vancouver 2010 Olympics, they provided live and on-demand video to 16 million online viewers, while also delivering sophisticated & efficient ad platform to its sponsors. [Read More]
  • Broadcast TV Reach: More than 1 in 4 of Norway’s 4.8 million citizens showed their enthusiasm for winter sports by tuning into 720p, HD, IIS Smooth Streaming experience delivered by Norway’s NRK. [Read More]
  • Quality Experience: Since broadcast HD TV is relatively new in France, France T
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