The 2010 Ford Taurus’s advanced features range from radar-based cruise control to EcoBoost green-friendly acceleration to a Blind Spot Information System. In all, the Taurus has 10 class-exclusive, consumer-oriented technologies. To explain these complex features to consumers, Ford is using Microsoft Tag, new “bar code-on-steroids” that unlocks a whole new way to give consumers useful, relevant information. It provides animated tours of the Taurus’ slick technologies on a mobile phone wherever and whenever consumers want to see them—all by just hovering their phones over a colorful symbol provided on marketing brochures, ads, catalogs, or in-store displays.
“To deploy Tags, marketers need fill a form, including URLs or phone numbers they want their Tags to contact. Microsoft automation produces the Tag in a form that can be inserted into promotional materials. Tags can be in color or black and white, to accommodate a broad range of marketing uses. Consumers simply go to gettag.mobi, download Tag application, and then they’re ready to snap away.”