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200+ Billion Online Videos Viewed Globally; YouTube Top Video Site with 88.3 Billion Videos Viewed in October

comScore: More than 200 Billion Online Videos Viewed Globally in OctoberIn October 2011, nearly 1.2 billion people age 15 and older watched 201.4 billion videos online globally. According to comScore report, in October 2011, YouTube ranked as the top video destination with nearly 88.3 billion videos viewed on the property worldwide during the month, accounting for 43.8 percent of all videos viewed globally.

“YouTube was the key driver of video viewing on Google, accounting for more than 99 percent of videos viewed on the property,” said comScore.

“China-based Youku, Inc. was the second largest video property globally with 4.6 billion videos viewed (2.3 percent global share), followed by VEVO which accounted for nearly 3.7 billion videos (1.8 percent share),” reports comScore.

comScore 2011: Top 5 Global Online video Sites

comScore reports “viewers in Canada and the U.S. averaged the highest number of videos per viewer in October, at 304 videos and 286 videos, respectively.” While, the viewers in the UK averaged nearly 269 videos per viewer during the month, and the viewers in Turkey and Germany both watched an average of 251 videos.

comscore october 2011: canadians watch most videos online

Also, YouTube was the top video property in the European markets, and accounted for at least 34 percent of all videos viewed in the month for each country and more than half (55.9 percent share) of all videos viewed in Italy, comsScore reported.

comscore october 2011: top online video sites in european market

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