In October 2011, nearly 1.2 billion people age 15 and older watched 201.4 billion videos online globally. According to comScore report, in October 2011, YouTube ranked as the top video destination with nearly 88.3 billion videos viewed on the property worldwide during the month, accounting for 43.8 percent of all videos viewed globally.
“YouTube was the key driver of video viewing on Google, accounting for more than 99 percent of videos viewed on the property,” said comScore.
“China-based Youku, Inc. was the second largest video property globally with 4.6 billion videos viewed (2.3 percent global share), followed by VEVO which accounted for nearly 3.7 billion videos (1.8 percent share),” reports comScore.
comScore reports “viewers in Canada and the U.S. averaged the highest number of videos per viewer in October, at 304 videos and 286 videos, respectively.” While, the viewers in the UK averaged nearly 269 videos per viewer during the month, and the viewers in Turkey and Germany both watched an average of 251 videos.
Also, YouTube was the top video property in the European markets, and accounted for at least 34 percent of all videos viewed in the month for each country and more than half (55.9 percent share) of all videos viewed in Italy, comsScore reported.