Amazon announced that it’s releasing a new version of Kindle: a price-tag that’s $25 cheaper than the Kindle Wi-Fi’s normal $139. Priced at $114, it’ll be bundled with “Special Offers” — also known as ads — into specific parts of the Kindle UI.
Amazon says that the ads will only show up on the Kindle’s home screen and screensavers — they won’t appear when you’re actually reading. In other words, the ads should be pretty unintrusive. In addition to more traditional ads, Amazon says it’ll be pushing “special offers directly on your Kindle”, including things like $10 for a $20 Amazon gift card, and $6 for 6 Audible books.
To coincide with new Kindle, Amazon says that it will also be launching a new application called “AdMash,” which will allow users to vote on the Sponsored Screensavers they like best. You will also be able to tell Amazon about your interests to get better-targeted ads.
The device, which runs $114, is available for pre-order now and will be released on May 3.