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1.7 Million Xbox 360 Units Sold, Holding 49% U.S. Market Share in November 2011

Xbox 360 Nov 2011: 1.7M Units SoldMicrosoft this week has unveiled a new Xbox dashboard for all digital entertainment purposes designed to transform the way people consume digital entertainment on their TV.

Also, unveiled this week was the Xbox Companion app for Windows Phone.

Today, the company has announced that the Xbox 360 has sold 1.7 million units in the U.S. in November. This marks the ninth consecutive month Xbox 360 has had more than 40 percent of the current-generation console market share, and eleventh straight month the Xbox was the top selling console in the U.S.

“Closed another impressive month, strengthening its position in the current-generation console market with record sales of 1.7 million units in the U.S. in November, the only current-generation console to sell more than one million units, and nearly double the second-place console,” notes Jeff Meisner on Official Microsoft blog.

Meisner writes Black Friday week played a significant part in the console’s success this month, and marked the biggest seven-day sales period in Xbox history with Xbox 360 selling more than 960,000 consoles in the U.S. “Of that number, more than 800,000 were sold within a period of 24 hours,” he said.

Microsoft also saw continued demand for Kinect for Xbox 360, selling more than 750,000 Kinects in the U.S. during Black Friday week, according to internal data.

According to November 2011 NPD Group:

  • Holding 49 percent share of the overall current-generation console market, Xbox 360 sold 1.7 million units in November, maintaining the number-one console spot in the U.S. for 2011.
  • Xbox 360 unit sales grew 23 percent year over year in November.
  • Total retail spend on the Xbox 360 platform in November (hardware, software and accessories) reached $1.4 billion, the most for any console in the U.S.
  • During the month of November, Xbox 360 held four of the top 10 console game titles including: “Call of Duty: Modern Warfare 3,” “Elder Scrolls V: Skyrim,” “Assassin’s Creed: Revelations” and “Battlefield 3”.

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