On Feb. 14, diTii with other tech blog, picked up a Bloomberg report announcing the death of the Zune music and video player, with ''a person familiar with the decision'' citing ''tepid demand'' for the devices as a key factor.
Zune's Senior Business Development Manager David McLauchlan, on the same day posted a passionate defense of the Zune hardware over at anythingbutipod forum:
I've had tweets, emails, PMs and phone calls. People offering condolences, checking in on me, etc... etc... Stop, stop, stop! The Bloomberg article is NOT an official statement from Microsoft. The headline is purportedly from a "person familiar with the matter" - which of course tells you nothing.
Here's what you should know - ALL consumer electronics products have a lifespan, and the Zune HD is 18mo old. We were completely frank about this year's Zune hardware being the WP7 phones, and we continue to both sell and fully support the Zune HD line of products. And as I've promised - we continue to bring new apps and games to the platform. More of those are in the works, I promise you.
I manage business development for Zune hardware, and I still have that job. Our PR folks released a statement today that included the text: "We'll share more information about the evolution of the Zune entertainment service and Zune hardware as future plans develop."
To be 100% clear - NO information about our future plans, no matter what the incarnation, has been shared. Until then treat with healthy skepticism anything you read. That's probably a good general rule actually.
So for those who tweeted or emailed asking what I'm "going to do now" - I'll be going to work tomorrow, working on Zune hardware bizdev. And when Microsoft announces news that is actually news, you'll hear it from us directly, and I'll be sure to pass it on immediately. Only then should you take it as gospel.