Google has just acquired Zave Networks, a Digital Coupons/Incentives Platform.
Terms of the deal are not being disclosed.
Launched in 2006, Zave Networks has been working on digitizing coupons and loyalty rewards programs with products like Zavers--which had early success in some of the largest grocery chains in the U.S. And recently the company partnered with IBM, the retail point of sale system market leader, to become an integrated part of IBM's flagship SurePOS ACE application.
And, today, Zave Networks takes their cause to a much bigger potential audience:
"When we had the opportunity to join Google, we felt it was the perfect fit for our company and the perfect opportunity to rapidly drive the deployment and use of our platform to the next level."
A Google spokesperson said,
"We're thrilled to welcome the Zave Networks team to Google. They have developed an impressive platform to connect consumers with coupons, special offers and reward programs for their favorite businesses, and we look forward to their joining our Commerce team."