YuMe, video advertising company, released its iPhone, iPad, and iPod touch SDK to help advertisers, web publishers, and app developers extend their reach to iOS devices. Advertisers can access innovative new ad formats that extend mobile video campaigns directly into the apps, while web and app publishers can now fully manage campaigns on iOS devices and maximize yield.
Mobile Connect delivers a full screen video ad overlaid with 'Tap To Action' icons that enable further engagement with the brand. Advertisers can choose Social Connect icons, which lead directly to their Facebook, Twitter, YouTube page, or even App Store; or they can choose Brand Connect icons, which link to the advertiser's website, downloadable coupons, or the contact numbers for their sales or customer service teams.
Mobile Billboard features a full-screen banner or rich media ad that appears before the desired video content and allows the user to play video or connect with social networking and ecommerce brand destination sites.
Full press release: