Matt Harding, creator of one of YouTube’s all-time most-watched videos, had a strong immediate reaction to the video site’s new advertising experiment: “I’m annoyed.”
Harding, who is seen dancing in famous spots around the world in the clip “Where the Hell is Matt?” hadn’t viewed the ads until CNET News.com sent him a link to a video featuring one of YouTube’s mini-commercials, which the company started testing today against a handful of videos (but not Harding’s).
“As a viewer, I don’t like this at all,” said Harding, whose video has been viewed more than 7 million times since it was posted a year ago. “As someone who makes videos, I would object to allowing them to put an ad on the screen. Put it on the margins, above the player but not on the screen itself.”
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