Preventing harm to the broader YouTube community Google is rolling out new consequences for content creators who upload harmful content.
It stated, that these egregious content does not only harm the public, advertisers and the media industry, but impact other creators as well, leading to lost revenue, which seriously affect their livelihoods.
As such, it’s tightening policies with new consequences to apply in the event when a creator’s actions harm the entire community. These include, heinous prank traumatizing people, content promoting violence or hate against a group, exhibiting cruelty, sensationalizes the pain of others to gain views or subscribers.
—it can cause lasting damage to the community, including viewers, creators and the outside world.
Although, YouTube already have a system that strikes against such channels which ultimately result in a channel’s termination. Now, stepping further, it will also strike down these channels from Google Preferred Platform alongwith creator’s YouTube Original, and will also suspend their monetization by removing them from the YouTube Partner Program (YPP) as well.
Lastly, it may also choose to remove a channel’s ability to be featured in the recommended section or the YouTube home page.
YouTube outlines following additional steps it may take beyond current strike systems:
- Premium Monetization Programs, Promotion and Content Development Partnerships. We may remove a channel from Google Preferred and also suspend, cancel or remove a creator’s YouTube Original.
- Monetization and Creator Support Privileges. We may suspend a channel’s ability to serve ads, ability to earn revenue and potentially remove a channel from the YouTube Partner Program, including creator support and access to our YouTube Spaces.
- Video Recommendations. We may remove a channel’s eligibility to be recommended on YouTube, such as appearing on our home page, trending tab or watch next.
In other news, Google and Getty Images have signed a new multi-year global licensing partnership that will allow Google to use Getty Images content within its products and sevices.
In addition, Google also will be updating its image search results to make copyright disclaimers more prominent to read and will be removing direct links to the URLs of copyrighted images.
CEO of Getty Images, explaining their plan going forward, said: “We will licence our market leading content to Google, working closely with them to improve attribution of our contributors’ work and thereby growing the ecosystem.”