YouTube’s Promoted Videos almost in a year has now surpassed the one billion mark in the number of video views delivered to advertisers. The promoted videos earlier last year on October 28 had hit the 500,000,000th Video View mark.
For those new, “Pomoted Videos allow you to promote your video against search results on YouTube, against related videos on YouTube, or across the Google Display Network. You can set up Promoted Video campaigns using AdWords account. Similar to pay-per-click search ads, with Promoted Videos you can specify how much you would be willing to pay for a video view and set a maximum budget.”
Highlight of a few changes to Promoted Videos:
Placement on Google Video search results
“Google is expanding Promoted Video ads to show up on Google.com Video search results page in the US only. This change gives you more opportunity to connect with potential viewers when they’re actively seeking out video content. If you also have search ads set up in your account, we’ll serve either your Promoted Video ad or your AdWords search ad, not both, based on a range of factors including your bid and Quality Score. To make sure you can take advantage of this increase in your potential audience, please opt into “Search partners” in your campaign,” informed Jonathan Goldman, YouTube Software Engineer.
Introduction on YouTube Mobile
“Soon, your Promoted Video ads will be able to show up on our mobile destination, m.youtube.com, which can be easily viewed on web browsers across any mobile and tablet devices. New AdWords campaigns are opted into “All devices” by default, but you can opt your ads out of showing on mobile devices by navigating to “Settings” on the Campaigns tab. For existing campaigns, you may wish to verify that your device settings include or exclude mobile,” added Goldman.
The mobile Promoted Video ad on m.youtube.com will include your ad thumbnail, title, and channel name, similar to organic video results.
Also, note that in the coming months, “Promoted Videos will join TrueView family of ad formats, which provide viewers with choice and advertisers with engaged, opted-in views. Stay tuned for more updates!,” Goldman said.
[Source: Inside AdWords]