YouTube Nonprofit Program was launched in 2007 to help non-profit organizations, — today, received a couple of updates that will help nonprofits use video in new and compelling ways, Google informed.
Google also revealed that since its launch, “more than 16,000 nonprofits have joined the YouTube Nonprofit program.” Here are the update make to the program:
- “The Playbook Guide: YouTube for Good. This is a how-to resource specifically targeted at nonprofit organizations, with sections on how to create content, raise funds, connect with other community members and more.
- Improved features. As part of our new Channels design, we’ve made the donate button on nonprofit channels even more prominent, making it easier than ever to support the causes you care about,” informed YouTube.
Applying for a designated “Nonprofit” channel through the YouTube for nonprofit will help deliver your message to the world’s largest online video community. Free benefits include:
- Premium branding capabilities and increased uploading capacity
- The option to drive fundraising through a Google Checkout “Donate” button
- Listing on the Nonprofit videos page
- Ability to place a Call to Action overlay on your videos to raise money or find volunteers
In you are a non-profit interested in joining the program, visit here, and sign in with your nonprofit’s Google or Gmail account. “Google for Nonprofits Program will verify your nonprofit status, so have your 501(c)(3) number handy. Once approved, you will be able to join the YouTube Nonprofit Program by submitting your YouTube channel username,” Google revealed.
Also, YouTube teamed up with Ridley Scott and Scott Free London, the Venice Film Festival, and Emirates to create “Your Film Festival,” a global competition.
“Starting February 2, you can submit your short, story-driven videos (15 minutes or less) on Youtube.com/yourfilmfestival. Entry is free and open to people 18 years of age and above, and all genres and formats are welcome: live action short, animation, documentary, web-series episode, TV pilot — you name it. Your video must be story-driven, and cannot have been publicly shown or distributed prior to January 1, 2010. Full rules are available on the Your Film Festival Channel,” revealed YouTube.
After that, “Scott Free team will select 50 semi-finalists from across the globe by June 2012. YouTube users will then vote for their favorites to select 10 finalists, whose videos will then be screened at the 2012 Venice Film Festival,” adding YouTube said.
A jury led by Ridley Scott will crown one grand prize winner, who will receive a $500,000 production grant to work with Scott’s team to create a new story for the world to see.