Google today announced YouTube Next's second initiative called "YouTube NextUp," which's about accelerating the growth of the next big YouTube stars. Up to 25 Partners from around the US will be selected for the development program, which offers:
- $35,000 in funding to produce a new project, purchase new tools or advance their overall YouTube careers
- Spot at a 4-day YouTube Creator Camp in which they'll benefit from 1:1 mentoring and learn an array of production techniques from leading industry and YouTube experts
- Promotion of their final work and channel
- Opportunity to become better connected with a special community of aspiring and talented content creators from around the world
Who should apply? Up-and-coming Partners (those with less than 300,000 subscribers) who'e committed to advancing their YouTube careers and to produce the next gen of fresh, compelling content.
"We're asking existing YouTube Partners to apply with a short (up to three minute) video that best represents their craft and the initiatives they'd like to pursue on YouTube--whether it be a new brand of talk show, short film, or other type of new content. We're also asking for short written responses that explain how they'll use the $35,000, why they want to be part of the program, and what they hope to learn at the YouTube Creator Camp," stated Google.
Partners can apply at youtube.com/youtubenextup by midnight PT on March 27, 2011.