Google shared the latest research from Ipsos which seeks to understand how consumers engage with media brands. The study focuses on popular online video and TV brands and explores three following types of engagement: Media brand engagement. Are audiences engaged with my brand? | Behavioural engagement. How're audiences consuming my content? | Advertising engagement. Are audiences engaged with my advertising?
"Out of the online video brands measured within the study, YouTube emerged as the most "engaging" according to the results. Specifically, YouTube leads the way in terms of delivering positive word of mouth, "uniqueness" and entertainment value. Moreover, of all the online video brands, YouTube is the most likely to be sought out," writes Google.
More Info: IPOS VOD TV Brand Enagement Study