YouTube has launched a new feature called “HotSpots” that we posted about, earlier last month, as part of YouTube Insight to let video uploaders know, which of your videos are hot on the site, but which specific parts of those videos are hotter than others?
The Hot Spots tab in Insight plays your video alongside a graph that shows the ups-and-downs of viewership at different moments within the video. We determine "hot" and "cold" spots by comparing your video's abandonment rate at that moment to other videos on YouTube of the same length, and incorporating data about rewinds and fast-forwards.
We think you'll find Hot Spots useful in several ways. For example, users can figure out which scenes in their videos are the "hottest" and edit those videos, or include well-timed annotations, to keep their audience more engaged. Partners might similarly create better content -- like more exciting promotional trailers -- for use on and off YouTube, and advertisers and agencies can study the effectiveness of their creative, to make sure they keep viewers' attention throughout an ad. Now that Insight shows what parts of videos viewers are watching and skipping, creators no longer have to play guessing games. YouTube, the world's largest focus group, provides them with answers. You can find this new feature under the "Hot Spots" tab within the Insight Dashboard, explains Tracy Chan and Nick Jakobi.