YouTube has reached a new milestone--the online video service now has more than a billion unique users every single month. Additionally, "all of the Ad Age Top 100 brands are now running campaigns on YouTube," informs Google.
In additon, Google now lets you restrict Google Trends results to YouTube. Just like web search, image search, news search and product search, YouTube is a great way to measure people's interest over time.
"Google Trends enables you to take popular search queries and explore traffic patterns over time and geography. Now we've added YouTube search data going back to 2008, making it another great tool to look at video trends. Visit Google Trends and enter any search you'd like and then, on the left, choose 'limit to' for YouTube. You can slice by region or category as well," explains YouTube Trends blog.
Search query interest can often provide a more detailed picture into the life of a trend or topic. For example: for those of you wondering whether the "Harlem Shake" is over... it's not.
You can also see interesting seasonal patterns. For example, cooking searches for "turkey" in the US see dramatic spikes every November as people scramble to remember exactly how to prep that big meal before the relatives arrive.
The Harlem Shake v1 (TSCS original):
Update 03/27: Google is making changes in how YouTube interacts with AdSense. In a blog post, Google said that starting April 1, 2013, "AdSense will no longer calculate and report AdSense for Content Host earnings for YouTube partners."
Instead, AdSense earnings from YouTube videos will only be calculated by YouTube and displayed in YouTube Analytics.
YouTube partners have ad earning from two sources: "auction-sold ads (calculated and reported by AdSense) and reserve-sold ads (an YouTube earnings). Now, having only the "YouTube system calculate all your earnings will simplify and streamline your video reporting," Google stated.
With this change, payments tab in AdSense will now show monthly YouTube payments as one total amount as you will continue to be paid via AdSense. With that, to view your YouTube financial performance, "you should now go to YouTube Analytics where you can find a comprehensive view of all your sources of earnings for your YouTube videos," informs Google.
"YouTube Analytics has also improved the timeliness of earnings reporting to within 24 hours after the end of the day, Pacific Time. You can still view page views and clicks and also manage ad blocking in the AdSense interface for your YouTube videos," Google adds.
Calculation and reports, for those using other AdSense products will be unchanged in the AdSense reporting interface.