In this SMB Newbie Hangouts on Air, AdWords Specialists Courtney Pannel, Adam Anderson, and Morgan Price discussed features like call extensions and call metrics that can help drive phone traffic for your business.
They also chatted about the benefits of having a mobile-only campaign (keyword + ad optimization, mobile site destination URLs, metrics split from desktop performance, etc.).
Here's the full 25-minute Hangout on Air:
Here's a nifty resource about mobile ads, complete with videos and examples, and some resources to check out on call extensions and call metrics. And, to learn more about how to get started with AdWords, visit Help Center.
In other news, YouTube is currently testing yet another interface for its homepage and the video pages.
"This time, the team added a Google's navigation bar to YouTube. And, the experimental sidebar now includes some options from the top of the page.
You now have to click "My subscriptions" when visiting YouTube's homepage to remove reccomendations.
The upload button now has a drop-down that lets you go to the video manager and the analytics section, while the browse button has been removed.
You can no longer directly go to the "inbox" from the homepage when clicked the button next to your Google Profile avatar (also new), instead, YouTube sends you to the settings page, where there's a tab for the inbox.
Video pages have a button that toggles the sidebar, so you can quickly access the feed, your subscriptions, the history and other sections without having to visit the homepage.
YouTube sections now have a consistent feed-like interface, whether they're displaying videos from your subscriptions, recommendations, playlists or your history."
Here's how you can try the new interface:
- Open youtube.com in a new tab
- load your browser's developer console:
"Chrome - press Ctrl+Shift+J for Windows/Linux/ChromeOS or Command-Option-J for Mac
Firefox - press Ctrl+Shift+K for Windows/Linux or Command-Option-K for Mac
Opera - press Ctrl+Shift+I for Windows/Linux or Command-Option-I for Mac, then click "Console"
For Safari - check this article
Internet Explorer - press F12 and select the "Console" tab.
- paste the following code which changes a YouTube cookie:
document.cookie="VISITOR_INFO1_LIVE=u8uWhAyPa3U; path=/; domain=.youtube.com";window.location.reload();
- Press Enter and close the console.
- To go back to the standard UI, follow the same steps, but use the following code:
document.cookie="VISITOR_INFO1_LIVE=; path=/; domain=.youtube.com";window.location.reload();