YouTube Employs 'Redirect Method' to Counter Online Violent Etremism

New Redirect Method surface playlists of videos debunking violent extremist recruiting narratives accociated with certain search terms.

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youTube adds Redirect tech from Jigsaw

Continuing its effort to combat terrorist video content online on YouTube, Google implements new feature called, 'Redirect Method' on YouTube.

Designed by the Google tech incubator Jigsaw, who in an years' research learned how extremist groups leveraging digital technology to spread message and recruit new members—created the 'Redirect Method,' that display a playlist of curated videos aimed to debunk "violent extremist propaganda" and redirect them towards videos that confronts these extremist messages and ts mythology.

The feature actives when people search for certain keywords on YouTube. Jigsaw explaining the process says along with Moonshot CVE throughout the 8–week pilot they worked with former violent extremists, researchers and online advertising specialists to generate the initial keywords ("seed keywords").

The keyword generation was focused on terms suggesting positive sentiment towards ISIS, thus they determined following relevant keywords: "For the Arabic campaigns, Quantum created 60 ad campaigns comprising 150 unique ads and over 1,500 keywords," writes Jigsaw.

And, "For the English campaign, Moonshot CVE created 30 ad campaigns comprising 95 unique ads and over 1,000 keywords. The keyword generation was focused on terms suggesting positive sentiment towards ISIS," Jigsaw added.

YouTube says, they'll continue to collaborate with parters to help support their research through its technological tools. And, over the coming weeks, they will build on this functionality to include a wider set of search queries in other languages beyond English, and will use "machine learning to dynamically update the search query terms."

YouTube says, that with expert NGOs, they developing new video content, which are designed to counter violent extremist messaging at different parts of the radicalization funnel. And, they are also collaborating with Jigsaw to expand the "Redirect Method" in Europe.

Additionally, in the past month, YouTube pledged the following steps to fight terrorism online:

  • First, use of advanced machine learning technology is now use to train new "content classifiers" to more quickly identify and remove extremist and terrorism-related content.
  • Second, greatly increase the number of independent experts in YouTube's Trusted Flagger programme.
  • Third, a tougher stance on videos for example, that contain inflammatory religious or supremacist content will now appear behind an interstitial warning and will not be monetised, recommended or eligible for comments or user endorsements.

Finally, recently, alongwith Facebook, Microsoft, and Twitter, YouTune has committed to establish an international forum to share and develop technology and support smaller companies and accelerate our joint efforts to tackle terrorism online.

In other Google news, the company has reportedly added a new search box to dictionary cards in search results.

You can see the new dictionary search box on desktop, mobile, and the iOS & Android apps.

Google search box in disctionary cards

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.