Google introduced a new type of e-commerce ad for YouTube called “click-to-buy” links — non-obtrusive retail links, placed on the watch page beneath the video with the other community features. Now, YouTube users can click to buy digital goods from Apple’s iTunes or Amazon.com links on videos from companies like EMI Music, and providing Amazon.com product links to the newly-released video game Spore(TM) on videos from Electronic Arts. Under the new program, viewers of a video with a music track, for example, would be able to click on an icon to download that song from one of the two music stores.
This is just the beginning of building a broad, viable e-commerce platform for users and partners on YouTube. Our vision is to help partners across all industries -- from music, to film, to print, to TV -- offer useful and relevant products to a large, yet targeted audience, and generate additional revenue from their content on YouTube beyond the advertising we serve against their videos. And those partners who use our content identification and management system can also enable these links on user-generated content, by using Content ID to claim videos and choose to leave them up on the site, explains Google Blog.