According to data at Alexa.com which ranks websites according to their visitor traffic, Web 2.0 video sharing site Youtube.com has now overtaken Google.com as the world’s second most visited website. Is this proof that video search marketing has come of age and is becoming a threat to traditional online search? “The proof is in the pudding,” claims one prominent internet marketer.
After noticing a massive spike in popularity and traffic at video sharing sites such as Youtube.com starting early last year, internet marketer and website traffic expert Kevin Riley decided to see for himself if online video had more than just entertainment value.
“As someone who had previously focused on online marketing through traditional search using PPC and SEO, I initially assumed that video sharing sites were going to be a fad with little marketing potential,” explains Riley. “But when I noticed niche content videos posted to these sites were getting a massive number of views and also showing up high in the search engine results pages for relevant keywords, I knew the potential for marketing with videos was about to explode.”
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