YouTube launched a new online guide titled "The Creator Playbook". The 70 pages comprehesive guide was discussed first at the VidCon conference in Los Angeles, and is part of YouTube's broader goal to help creators produce high quality content.
The Creator Playbook is not a collection of rules or guaranteed 'tricks' to get more views. Instead, it presents best practices, optimization tips, and suggested strategies for building audience and engagement on YouTube.
From the Creator's portal:
YouTube Creator Playbook! A new resource that compiles important tips, best practices, and strategies that helps creators build audiences on YouTube. We hope you find the informaion helpful to your creative process and that we can help you take your channel to the next level.
As the platform evolves and as new features are released, there will be updates to The YouTube Creator Playbook with new strategies, tips, and optimizations for you to try. Check back with us often to get these updates to the YouTube Creator Playbook with new strategies, tips, and optimizations for you to try. Check back with us often to get these updates so you can continue to learn how to build your audience and utilize new features to reach more people in meaningful ways!
The document is a hefty 70 pages long but isn't daunting. YouTube has broken each of its miniguides into three sections: Programming & Producing, Publishing & Optimization, Community & Social Media. And each tip within a section gives an at-a-glance overview of how long it will take to implement (the easy ones are five minutes, the harder ones a day or more), which metrics the tip will impact, and how much of an effect content creators should expect.
Watch the The YouTube Creator Playbook - gPresentation embedded below.
YouTube Creator Playbook - gPresentation:
You can download YouTube Creator Playbook here.