To gets its Hulu on — YouTube and CBS have struck a strategic content and advertising partnership. The deal calls for the CBS Television Network, its premium television service provider, Showtime Networks Inc., as well as its basic cable/digital media service, CSTV Networks Inc., to offer the YouTube community a wide variety of short-form video programming from its news, sports and entertainment divisions on a daily basis beginning this month. YouTube and CBS will share revenue from advertising sponsorships of CBS Videos.
CBS will sell pre-roll, mid-roll and post-roll ads and YouTube will get a cut of the revenue. For now a select group of old and new shows will appear, including "MacGyver," "Star Trek" and the original "Beverly Hills 90210," the season premieres of Showtime's "Dexter" and "Californication," and current episodes of "The Young and the Restless."