Yandex Russian Search Giant Partners with Local Facebook-clone Social Network "VKontakte"

Russian search engine Yandex has partnered with VKontakte, the largest local social network in Russia -- which accounts more than half of web traffic in the CIS region.Under the agreement, the public-facing elements of VKontakte user profiles will show up in Yandex searches in realtime. So far, this has resulted in Yandex indexing over 25 […]

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Russian search engine Yandex has partnered with VKontakte, the largest local social network in Russia -- which accounts more than half of web traffic in the CIS region.

Under the agreement, the public-facing elements of VKontakte user profiles will show up in Yandex searches in realtime. So far, this has resulted in Yandex indexing over 25 million user profiles, essentially creating a people search engine since results, where publicly available, will link to and/or display a person's date of birth, place of birth, university or place of work.

In addition, Yandex uses face recognition technology to pick the relevant part of a user's profile photo to turn it into a thumbnail for use in search results.

VKontakte status updates and blog posts will also be indexed by Yandex for use in its dedicated blog search engine.

[Source]

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Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.