Yandex, Russian search engine starting Monday, September 5, unveiled a new 10 blue links experience for its users with a new "infinite scroll" feature that allows Yandex users to simply add 10 more results to the page they are currently viewing.
In the update, at the bottom of each set of the 10 search results, Yandex now shows a button labeled "10 more answers." While this retrieves the next 10 search results, at them same time, it also keeps the original 10 and continues on wards -- thus allowing users to scroll up and down as the page grows with more results.
Yandex's search box also stays at the top of the redrawn page, persisting while you scroll. Also, the numerical pagination still exists for those who prefer to only see 10 results, regardless of page.
Nadya Kuprina, PR Manager at Yandex, told to SEW that the change was designed to facilitate the searching experience for users. "According to our stats, one-third of our users browse through our search results pages at least once a week," Kuprina said. "About 20 percent of these users go back to the pages they have already seen, with 10 percent of these users viewing up to 10 pages."
Currently, the infinite scroll feature is only available on the yandex.ru site. Yandex plans to implement the infinite scroll function internationally, but wouldn't reveal when.
Pennsylvania-based DuckDuckGo is currently the only other search engine to use the infinite scroll interface.
Google, continues infinite scrolling tests of their own.