Yandex, Russian search engine has introduced "geo-targeted ads" to its business directory. Now, Yandex will highlight the location of local and small businesses in Yandex's map and search results, based users' searching.
Here's what the new geo-targeted ads will look like. There're two search boxes --the left box is the "what" and the right is "where":
Yandex says this will aid businesses without an online presence. The company will charge a fixed price for a fixed period of time. For e.g., Moscow advertisers would pay 9,450 Rubles (about $317) for a business listing, while Samara advertisers would pay 3,150 rubles (about $106) due to the smaller population.
More than 25 million people use Yandex search and more than 11.5 million people use its maps service, according to TNS Russia.
Yandex has also acquired startup Loginza, maker of a single sign-in plug-in, for an undisclosed amount.
Loginza "supports authentication via Facebook and Twitter, along with Blogger, WordPress, VeriSign, AOL, Yahoo!, Flickr, Last.fm, LiveJournal, myOpenID and OpenID. It also supports authorization schemes of a number of Russian services: Yandex, Mail.Ru, Vkontakte, Rambler, WebMoney, Diary.ru and Loginza."
[tags]yandex,geo ads,local businesses[/tags]