Yahoo!'s Amanda Reierson on how Yahoo! powers performance with search and display. In this Yahoo! Experts Q&A Video, Senior Director of Marketing Amanda Reierson explains the value of blending search and display into a single campaign through new Yahoo! advertising products like Rich Ads in Search, Smart Ads, Personalized Retargeting and Yahoo! Network Plus (which reaches 87% of the online population in the U.S.).
"Some studies have shown that search lift can be up to 155% if complemented by a display buy," Amanda says.
Check it out below:
[Source:Yahoo! Advertising Blog]