In Yahoo! Web Analytics, it's easy to figure out who your audience is with its demographic, geographic, and interest group data. For e.g., by visiting "Age and Gender' report you'll quickly see what age range and gender group visits your web site the most. By visiting "Interest Group" report you'll understand which category your visitors are interested in the most (entertainment, sports, finance, news, etc). In less than two minutes, you can begin to build a picture of your audience. But Yahoo! Web Analytics also does so much more to help you understand your audience.