Yahoo sent out an update stating they are migrating the organic results for Yahoo’s European properties to Bing’s search index this Wednesday, August 3, 2011.
Yahoo completed their transition on the US property back in August 2010.
“The organic search transition will begin on August 3rd 2011 for Yahoo! European properties in the UK, France, Germany, Spain and Italy,” said the company.
” While no action is required on your part for this transition, if organic search results are an important source of referrals to your website, you’ll want to make sure that you’re prepared for this change,” Yahoo added:
- Compare your organic search rankings on Yahoo! Search and Bing for the keywords that drive your business, help determine any potential impact to your traffic and sales
- Decide if you’d like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate
- Review the Bing webmaster tools and optimise your website for the Bing crawler, to help ensure your site is prominently listed in both Yahoo! and Bing organic search results.
Yahoo has not yet and will not yet transition over the paid search ads. Those will remain as is on Yahoo UK, France, Germany, Spain and Italy. The organic results are the only things transitioning over on Yahoo UK, France, Germany, Spain and Italy.
Here’s the Yahoo!’s notification: