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Yahoo! SmartAds

Yahoo is stepping up its online advertising program with the launch of SmartAds, a behavioral targeting ad campaign which display ads that are tailored for the customers who are more likely to buy the advertised products. Combining Yahoo’s demographic, geographic and behavioral targeting capabilities with a new patent pending creative ad assembly, Yahoo SmartAds will allow the company’s ad system to create customized ads in real-time.

CNet News.com’s Ellinor Mills gives a good example of how Yahoo SmartAds works:

For instance, instead of just seeing a generic ad for a Toyota Prius, a woman in San Francisco who conducts research on hybrid cars on Yahoo Autos could be served an ad for a local San Francisco dealer with information on the types of Priuses that are in stock and the purchase price. The ad, which is configured on the fly, could also feature a background color targeted for women in her age range, as well as a Golden Gate Bridge logo.

More on NYT

Source:→ SEJ Blog

Yahoo!, SmartAds, Online Ads

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