Yahoo! had announced in February at SMX West, to open up Yahoo! Search to Web site owners and all third party developers. Following this, Yahoo! Search blog has announced the release of limited preview of their new developer platform called “SearchMonkey”, which uses data web standards and structured data to enhance the functionality, appearance and usefulness of search results. With this online tool, developers can build data services that can be used to present richer, more useful search results. These data services can be constructed using structured data either from the Yahoo! Search index or from publicly available sources (such as APIs).
- Site owners can build enhanced search results that will provide searchers with a more useful experience by including links, images and name-value pairs in the search results for their pages (likely resulting in an increase in traffic quantity and quality)
- Developers can build SearchMonkey apps that enhance search results, access Yahoo! Search's user base and help shape the next generation of search
- Users can customize their search experience with apps built by or for their favorite sites
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