To make Search more intuitive by taking user context and applying it to the search experience. Yahoo! introduces an enhanced Yahoo! Search Assist, providing suggestions geographically closer to you as you type your query. Yahoo! Search Assist helps you find what you need with fewer keystrokes by taking into account the location from which you’re searching.
when typed “santa” from Yahoo! headquarters in Sunnyvale, California, “santa clara county” comes as the first suggestion:
And, when typed same query from Santa Barbara, “santa barbara” comes as the first suggestion: