Yahoo! launched a new “Yahoo! Search Marketing Desktop” tool that lets you spend less time on the tactical details of campaign management, and more on increasing your return-on-investment. With Yahoo! Search Marketing Desktop, it now takes just a few clicks to modify multiple campaigns, ad groups, keywords and ads at the same time. And if you get carried away, you can even undo selected changes with no harm done. By using Yahoo! Search Marketing Desktop you’ll have more time to analyze campaign performance, test your ads, and do all the other things that can help make campaigns succeed. Yahoo! Search Marketing Desktop puts an intuitive face on five major campaign management tasks: Bulk editing; Campaign transfer; Keyword research; Find, replace and search; Account performance statistics.
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