Yahoo! announced several new features coming to Yahoo! search ads, that fall into four major areas: innovation, transparency and control, value, and consumer relevance:
- Network Distribution will let you run your ads on either Yahoo! or its partner network, and set bids separately for each channel.
- Yahoo! Search Marketing Desktop tool is designed to help sophisticated search advertisers create and manage large campaigns easier and more quickly. Signup for beta.
- you’ll see enhancements to our ad selection technology designed to improve the way ads get matched to consumer queries.
- BOSS platform will “soon” let third-party developers syndicate Yahoo search on their sites, plus earn revenue by using BOSS.
- Integrated Rich Ads management will let advertisers manage their rich search ads directly in the YSM console.