Yahoo!'s Rich Ads in Search has scored a win with EA's buzzy new release, "Battlefield: Bad Company 2." The search marketing campaign with images and videos resulted in an overall click-through rate of nearly 19% for branded terms, over five times of its traditional search counterpart. A statistically significant number of consumers chose to watch the trailer, download images, or engage with the website.
"Rich Ads in Search allows advertisers to bid on their branded keywords with search results that go beyond the text ad. Advertisers can inform and engage consumers with targeted search ads that include clickable images and videos with top placement on the search page. As with search ads, advertisers pay per click."
More Info: Electronic Arts Shows That Search Has Game