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Yahoo places Images in Sponsored Search Ads

Loren on searchenginejournal reports that Yahoo Search Marketing is displaying the images embedded within their sponsored search results on Yahoo Directory pages, to the left of their Yahoo Search Marketing results. The images, are being supplied by a company called ImageAdvantage, are generated either from a stock photo database or from their sponsors sites.

For example, the NY Internet Consultants category now looks like this:

Sponsors do not seem to have the choice as to which image is served and the images themselves are not linked to the sponsor sites. Images which are placed next to contextual ads do have a positive effect on click thru percentage (although frowned upon by Yahoo Publisher Network : see below), I’d image that Yahoo should see a similar trend in these tests.

While Yahoo had tested screen captures next to their contextual advertising in the past, but these Yahoo Directory images are in the sponsored search results themselves (the copy even indents to make room for the images).[SEJ Blog]

Yahoo!, YPN, Yahoo Ads, Yahoo Search, Marketing, Sponsored, Search, Ads, Images


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