Yahoo! Search completed the work of transitioning certain back-end functions for Yahoo! Search over to Microsoft platform. So if ranking well in organic search results is important to your business, here’re three tips:
- Decide if you’d like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate.
- Review Bing webmaster tools and optimize your website for Microsoft platform crawler, as Bing listings will be displayed for approximately 30% of search queries after this change, according to comScore.
Review your organic search rankings on Yahoo! Search for keywords that work best for you and note any differences in your rank, now that the results are being powered by Bing.
More Info: FAQs for self-service advertisers