AT and Yahoo! announced that Yahoo! oneSearch will power mobile Internet searches made through AT&T’s on-deck MEdia Net portal. Yahoo! oneSearch will provide customers who search AT&T MEdia Net with access to news, financial information, weather conditions, Flickr photos and Web images, as well as Web and mobile web sites. Yahoo! oneSearch will also display relevant ringtones, wallpaper, games and other content available in the AT&T MEdia Mall within search results, eliminating the need for customers to search within a separate window for downloadable content. AT&T’s YELLOWPAGES.COM will provide local search information to customers as part of the agreement.
Yahoo! oneSearch is designed for the needs of mobile user, intuitively returning results grouped around the user’s query intent. For instance, when users search for a sports team, Yahoo! returns the latest scores, schedules, team profiles, roster, news, images and a link to the team’s Web site. Alternatively, if a user searches for a movie, Yahoo! returns show times at local theatres, reviews, news articles and information on the cast. Consumers no longer need to surf through a sea of links to find the information they want while on-the-go. Yahoo! oneSearch delivers relevant information on any topic.
Also Yahoo! will provide mobile-sponsored search advertising within mobile search results conducted through the AT&T MEdia Net portal.