Yahoo! Newspaper Consortium sold nearly $50 Million online ad

Yahoo-Newspaper consortium, is where individual papers or newspaper groups are using Yahoo’s ad targeting technology to increase online-only ad sales. Sales are running several million dollars a week; the consortium has sold nearly $50 million in Yahoo inventory so far, with about 150 papers using the platform meant to simplify ad targeting and selling, and another 350 on […]

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Yahoo-Newspaper consortium, is where individual papers or newspaper groups are using Yahoo’s ad targeting technology to increase online-only ad sales. Sales are running several million dollars a week; the consortium has sold nearly $50 million in Yahoo inventory so far, with about 150 papers using the platform meant to simplify ad targeting and selling, and another 350 on the way, writes AdAge.

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Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.